My research focuses on the automatic activation of associations related to social categories. The types of associations that I examine include not only stereotypes and prejudice, but also automatic behaviors, general approach/avoidance orientations, attitudes, and emotions, and the interrelationship among these processes. My research also investigates factors and strategies which reduce or increase the activation of these associations. Furthermore, my more recent studies examine the impact of social category activations on the self. A primary goal of this research is to investigate the influence of these types of associations on the perceivers' self-perceptions, self-evaluations (i.e., self-esteem), emotions, attitudes, and trait attributions to the self.